Aerovector is a public relations practice built on a straightforward commercial chain: the work helps clients rank for AI search results and guarantees media coverage, which in turn generates leads that can turn into real sales conversations.
Built for the way buyers check a company today
A buyer who hears a company name for the first time rarely stops at the company website, because they also scan news results, read comparison coverage and ask an AI assistant to summarise who the credible suppliers in a market appear to be. Aerovector plans public relations for that full checking process, treating a news story, a search result and an AI generated answer as connected surfaces that should all describe the same business accurately.
That planning changes what gets pitched in the first place, since a story has to be interesting enough for a journalist, clear enough for a search engine to categorise, and factual enough for an assistant to repeat without distortion. Stories are therefore shaped around evidence a client can stand behind, such as a genuine announcement, a defensible point of view on a sector problem, or data the company is willing to publish and explain.
The practical effect is a programme where coverage is not collected for its own sake and then left in a monthly report with no further use. Each placement is written up, linked where the publication allows it, reflected in the client own channels where appropriate, and considered for what it adds to the picture a prospect builds before making contact.
Nine services that connect into a single plan
Media relations and pitching sit at the centre of the Aerovector offer, supported by press release writing and distribution for moments that need a formal, quotable announcement on the record. Around those two services sits brand messaging and storytelling work, which settles the language a company uses to describe itself before anyone starts asking journalists to repeat that language on a larger stage.
Thought leadership and executive visibility give named leaders a reason to be quoted, through articles, commentary and interview preparation that turn operational experience into publishable argument. Digital PR and authority links extend the same stories into online publications, so the coverage that persuades a human reader also strengthens the signals that search systems and AI assistants draw upon when they assemble an answer.
Launches and reputation work cover the two moments when attention is least forgiving, namely the arrival of a product or event that must land cleanly, and the period after a problem when a company record is being read more closely than usual. Crisis communications support is available inside that same structure, giving a client one agreed message and one accountable team instead of a scramble for separate help under pressure.
Podcast and influencer outreach completes the set by placing client voices in the conversations their buyers already listen to, which often reach audiences that trade and national publications do not. A client does not need all nine services at once, and Aerovector will usually recommend starting with the two or three that answer the most pressing visibility problem rather than selling a bundle for its own sake.
Guides written from the buying decision backwards
Aerovector publishes a library of fifty guides on how to choose a public relations agency, with each guide written for one industry and organised around the questions a buyer in that industry should ask before signing anything. The library spans technology and software, finance and financial services, and healthcare and life sciences, and every guide names its sources so a reader can check the evidence behind the criteria being suggested.
Publishing that material is a deliberate choice about how this practice wants to be evaluated, because a firm that explains its own selection criteria in public has to be ready to be judged by them. Readers are welcome to take the criteria elsewhere in their thinking, test Aerovector against them in a first conversation, and decide on the strength of the answers rather than on presentation polish.
Led by Aidan Sowa, CEO and Founder
Aidan Sowa founded Aerovector to run public relations as a disciplined commercial discipline, where the value of coverage is judged by what it does for visibility and enquiries rather than by the thickness of a clippings file. His role as CEO and Founder keeps strategy, pitching standards and client reporting under one person, so the reasoning behind a recommendation can always be traced back to the individual who made it.
In practice that means Aidan reviews the message work before pitching begins, challenges angles that a journalist would find thin, and insists that claims used in a pitch are claims a client can document if an editor asks for proof. Clients deal with a practice where senior judgement is part of the ordinary workflow, not a layer that appears only when an account is in difficulty.
Aidan also directs the guide library published on this site, choosing topics from the buying questions he hears most often and requiring each guide to rest on named third party sources. That publishing habit reflects his wider view of the work, which is that a public relations firm should be willing to show its thinking in public and let prospective clients weigh it before any contract is discussed.