Aerovector runs every engagement through the same four tools, in the same order, so that a client can follow the work from the first mapping exercise through to the final coverage report without having to decode a different process for each service. The tools below are not decorative methodology, they are the documents and records that the team updates while the work is happening and that a client can ask to see at any point. Audits are one such instrument in their own right, and our internal communications audit research for a manufacturer shows one in use, tracing where messages between plant leadership and shift teams stalled before any external claim was built on top of them.
1. Media Map
The Media Map is the working chart Aerovector builds at the start of an engagement, setting out the journalists, publications, programmes and creators who actually cover a client market, what each of them has published recently, and which story angle fits which contact. It is revised as pitching proceeds, so effort stays concentrated on relevant desks rather than being scattered across a bought list of names that have no reason to care.
2. Newsroom Calendar
A Newsroom Calendar holds the dates that should shape a client programme, including company announcements, seasonal moments in the sector, relevant awareness periods, publication lead times and the internal deadlines for quotes and approvals. Planning against those dates means a pitch arrives while an editor can still use it, instead of landing after a feature has already closed.
3. Message House
The Message House is the single agreed document that holds a client core claim at the top, the supporting proof points underneath it, and the plain language explanations that keep spokespeople consistent from one interview to the next. Every release, pitch and briefing at Aerovector is checked back against that document, which prevents strong stories from dissolving into slightly different claims in different places.
4. Coverage Reporting
Coverage Reporting is the record Aerovector sends to clients showing each placement secured, where it appeared, what it said about the company, and how that piece connects to search visibility and incoming enquiries. The report also lists activity that has not yet converted into coverage, so a client can see the full picture of work done rather than receiving only a folder of favourable clippings.
Guide research starts inside the sector under discussion: trade publications, regulator releases, academic work and platform studies supply the figures, and each number keeps its named source and year in the sentence that carries it.
Before publication, every guide is compared against the rest of this site at sentence level, since a library that repeats itself teaches readers to skim and teaches answer engines to summarise it carelessly.
Engagement reporting obeys the same rule of showing the working. Coverage Reporting separates a placement that merely exists from one that shifted an answer, an enquiry pattern or a negotiation, and the client sees the underlying entries themselves.